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8 Feb 2017

Are you Mr Linked In or have you missed the Linked In boat?

Mr Linked In.jpg

Are you Mr Linked In, or have you missed the Linked In boat?

Linked In has some 277 million users worldwide with a “mere “ 15 million in the UK. What other platform gives you access to such a breadth and depth of the UK’s business decision makers? Then gives you it all for Free. What a mad world we live in.

What’s mad is not the fact we get this for FREE, but over 95% of Sales Professionals fail to use Linked In anywhere near its full potential.

Here’s my Top Tips to prevent YOU from being “Missed” on Linked In

  • Create a profile that addresses the benefits for your targeted audience.
  • Forget the me, me , me, awards, I’m great, I’m the best – we’re so NOT interested. It's not about you, despite what may have worked before.
  • What’s In It for Me – That’s what your audience wants to see..
  • Target your audience – the more specific the better.
  • Add a clear Head and Shoulders Profile Image – and SMILE...
  • Appropriate Head and Shoulders image – not the Amsterdam trip guys !
  • Personalise your connection message – never, ever, EVER use the standard message. That should be banned, it's just lazy.
  • Say “Thank You” when connections are accepted, it’s professional courtesy.
  • Share content and value with your connections BEFORE sending a sales message. Be informative, creative and engaging.
  • Aim for 7 Touches before attempting the sales message.

Above all – never, and I mean EVER, connect then send a Sales Message… Are you kidding?

Here’s some other tips for Linked IN.

What goes on tour stays on tour. What goes on Linked In stays on Linked In. Remember that a prospect, client, BOSS, can (and will) read your previous posts. It’s not going to look good if you have a post of a drunken golf trip posted on Linked In. Sounds obvious, but you’ll see them EVERY DAY.

If you’re a serious player – upgrade to PREMIUM. Some disagree, but if you’re going after high value clients - it’s the Linked In equivalent of not shining your shoes.

Hope that helps and enjoy using Linked In.